So much for end of course evaluations, a simple multiple choice evaluation will not do Professor Mullen or her PR 368 course justice. Anyone can get up in front a classroom full of college kids and lecture from a Power Point presentation or assign busy work, but it takes someone passionate and well informed about an area of study to actually teach students anything significant with the added “stickiness factor.” Professor Mullen is one of those passionate professors who goes above and beyond any curriculum set before her. I learned more in these last 15 weeks of classes, than I have in any of my other courses this semester combined. I think the success of those 45 hours of class time can be credited to her teaching style of valuing real life experience and application. Yes there were some days where we had to discuss theories and crack open the book, but it was never presented in a dry manner, but always in an upbeat fashion with real world examples. Professor Mullen re-conditioned the way I view the field of public relations, and through her class, my choice of major was affirmed.
Professor Mullen requested that we treat the class as we would a job, meaning that we attend class everyday unless we have a valid excuse that we could expect to be excused from work for, display great worth ethic, and respect deadlines. In the PR world, deadlines are not something you want to test. If I had a dollar for every time Mullen used the phrase “Your boss won’t accept late work, your story just won’t run!” I could pay off my student loans. But she is so right and this lesson will stick with me forever.
Not only did Professor Mullen’s value of application over theory effect how the class remembered information, but also her use of the stickiness factor, which we read about in “The Tipping Point.” The stickiness factor deals with the way in which material or information is packaged and presented; it also refers to the connections and characteristics of those receiving the message. Professor Mullen specially packaged the course material for her students in a way that it would stick with them well beyond the span of the course.
I enjoyed Mullen’s PR 368 course for many reasons but the main one being that I actually learned something. The class received hands-on experience through a PR campaign with local businesses in Terre Haute, and although it was a little stressful, it was a good indication of the types of things I could be doing in the future. The PR campaign basically took everything we learned throughout the semester and applied it to the real world, which was genius! The campaign did more than a final exam ever could; it tested our knowledge of the material we learned in class through application, as opposed to memorizing and regurgitating information for a written test that will be forgotten as soon as the test is handed in. Professor Mullen made a lasting impression on my view of public relations and has prompted a new passion for my hopeful PR profession.